Home MMBIZ News Asahi to Launch New Myanmar Beverage Line in 2016

Asahi to Launch New Myanmar Beverage Line in 2016

Japan’s Asahi Group Holdings said it will launch beverages under an original brand in Myanmar as early as 2016.

President and CEO Naoki Izumiya, who visited Yangon recently, unveiled the plan during an interview with The Nikkei.

The beverage giant set up a joint venture with Loi Hein, a major local beverage firm, in August and began producing Loi Hein’s Blue Mountain soft drinks.

“We aim to work with Loi Hein to develop sodas and other drinks,” Izumiya was quoted as saying.

Asahi hopes to achieve $83.9 million in sales in Myanmar by 2018 by conducting market research and expanding its product lineups.

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