The mobile learning market in Asia is thriving and revenues reached $4.5 billion in 2014, a new research revealed.
The five-year compound annual growth rate (CAGR) is 11.4 percent and revenues will spike to $7.7 billion by 2019, according to Ambient Insight’s new report called “The 2014-19 Asia Mobile Learning Market.”
The report includes five-year mobile learning forecasts for twenty-one countries in Asia including Myanmar, Bangladesh, Cambodia, Vietnam, Australia, China, India, Laos, Pakistan and Singapore, among others.
The report says consumers are driving the market, particularly in mobile-only countries. It found that mobile penetration rates are overwhelmingly higher than PC penetration rates in fourteen of the twenty-one countries analysed in this report; these are mobile-only countries and they are all rapidly developing economies.
“There are significant revenue opportunities for Mobile Learning suppliers operating in Asia,” said Sam S Adkins, chief researcher for the report.
“Only four countries in this report can still be considered nascent or emerging markets for Mobile Learning. Myanmar is one of them, but it has the second-highest growth rate for mobile learning in the region. In 2014, Myanmar had the lowest revenues for mobile Learning in the region; by 2019, it will be outspending six other countries. Mobile Learning revenues will more than double in ten countries in Asia by 2019.”
Mobile learning VAS (Value Added Services) subscriptions doubled to over 400 million in the region since 2012, the report says.
“The product type with the highest growth rate for all of Asia combined is mobile learning VAS, which has a 16.3 percent compound annual growth rate.
“By 2019, revenues for Mobile Learning VAS products will overtake packaged content to become the top revenue-generating Mobile Learning product in Asia,” Adkins said.