Home MMBIZ News Asus Releases ZenFone 2 in Southeast Asia

Asus Releases ZenFone 2 in Southeast Asia

Taiwanese tech firm Asus announced that it has launched the latest model of its ZenFone smartphone series in Southeast Asia, following the success of first-generation ZenFone in the region.

“Asus believes that the best technology should be used by a mass audience, and we have drawn on our considerable engineering expertise to create this empowering luxury for everyone to enjoy,” Jerry Shen, the firm’s CEO, said at the phone’s launch.

ZenFone 2 has a metallic finish and is only 3.9mm at its thinnest edges. With 72 percent screen-to-body ratio, ZenFone 2 packs a 5.5-inch screen into a body similar in size to most 5-inch smartphones. It features an ergonomically curved rear cover with a button that functions as the volume control as well as the camera shutter button when snapping selfies.

The phone comes with 13MP rear-facing and 5MP front-facing cameras. The latest PixelMaster 2.0 technology features enhancements, including Low Light mode on both the rear and front cameras, allowing users to capture up to 400 percent brighter photos and videos at night or in dimly lit scenes, Asus said.

ZenFone 2 is powered by 64-bit Intel Atom Super Quad Core processor and the firm claims that the phone is the world’s first smartphone with 4GB of 64-bit dual-channel RAM. The phone uses Android 5.0 Lollipop – the latest, 64-bit mobile operating system – and allows up to 64GB storage.

The phone has dual-SIM slot with Dual Sim Dual Active (DSDA) technology that allows users to switch between SIM cards without disconnecting calls.

Asus said the phone’s 3000mAh battery provides more than a full day of use on a single charge. BoostMaster technology lets users charge ZenFone 2 from 0 to 60 percent in 39 minutes.

“With all these enhancements, we strongly believe that Asus ZenFone 2 can meet our loyal Asus ZenFone customers’ expectations,” Shen said.

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