Australia-based bee health products and superfoods company Lifetime Health made its first shipment of products to Myanmar following the easing of international trade sanctions, a statement said.
Lifetime Health, a leading Australian bee health supplements company, was first approached by Bee Health Myanmar Co Ltd, shortly after Australian trade sanctions to Myanmar were removed in July 2012.
After almost one year of negotiation and planning, a product – Natural Life Propolis Liquid – has been developed, produced and delivered for the growing Southeast Asian nation.
“The transaction is a significant achievement for a small business such as Lifetime Health Australia, as Myanmar remains a relatively high-risk place to do business,” the company said in a release.
“This first export to Myanmar for Lifetime Health represents an exciting stepping stone toward further trade opportunities as relations between Australia and Myanmar continue to flourish,” it added.
Australian trade commission AusTrade assisted the transaction between Lifetime Health and Bee Health Myanmar Co Ltd.
Lifetime Health Director Antony Adare said: “Despite the FTA, there is still a level of risk involved in export to Myanmar, but AusTrade approved and validated our client, so we were confident to proceed.”
While political and social reforms continue in Myanmar, Australia has committed to development and infrastructure support and is facilitating trade between the two countries.
