Home MMBIZ News BMW to Sponsor ASEAN Summit 2014 as Official Limousine

BMW to Sponsor ASEAN Summit 2014 as Official Limousine

German auto giant BMW, jointly with its local partner Prestige Automobiles, announced that it will be sponsoring the ASEAN Summit 2014 as the official Limousine.

The ASEAN Summit will take place in Myanmar as a two-part event in May and November next year.

A fleet of up to 95 units comprising the flagship BMW 7 Series, the BMW 5 Series Executive Sedan and the premium BMW X5 Sports Activity Vehicle will be deployed to chauffeur the ASEAN leaders and delegates attending the event, Prestige Automobiles, BMW’s authorised importer in Myanmar, said.

“As a local company, we want to support all the initiatives for the development of Myanmar. After our parent company Octagon International Services co-sponsored the 27th SEA Games by providing transport service, it is an honour to partner the ASEAN Summit chaired by Myanmar,” said Chan Mya, managing director of Prestige Automobiles.

Chan Mya said the co-fleet sponsorship for the summit is a part of the company’s corporate social responsibility policy. “By offering the best quality cars to the leaders and officials, we want to contribute to the successful organising of this summit and make the nation proud.”

He added: “Being the official distributor of BMW in Myanmar … We will do our utmost to deliver a full BMW brand experience to all world leaders and delegates. We will ensure they are chauffeured to their destinations safely, promptly, and in the best possible condition.

Neil Fiorentinos, managing director of BMW Group Asia, said: “We are very pleased to be sponsoring the ASEAN Summit for the third consecutive year. As the world’s leading premium automotive brand, we constantly strive to maintain our focus on excellence, innovation as well as design, and this is evident in every BMW limousine. This is what makes BMW a befitting partner to a prestigious event like the ASEAN Summit.”

The fleet will soon be available on sales and delivered after the meetings, Prestige Automobiles said.

“Chaired by Myanmar for the first time, this ASEAN Summit is a symbol of the new dynamic the country has entered into. It is a real pleasure to offer our customers the unique opportunity to own the prestigious cars seated by the leaders on the occasion. Our customers can be proud to take part in this historical event,” Chan Mya said.

Prestige Automobiles Co Ltd (PAC) is a subsidiary of Octagon International Services Co Ltd (OIS), which distributes leading brands for machinery and vehicles. OIS also imports premium passenger buses as well as heavy machineries such as construction and mining equipment, cranes and vehicles.

Incorporated in 2005, OIS currently has a workforce of over 600 personnel.

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