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Bosch Gets New Executive Management

German technology and services supplier giant Bosch last week announced the appointment of Andre de Jong as the new head of the Bosch representative offices in Myanmar and Laos, as well as the managing director of Robert Bosch (Cambodia) Co Ltd.  
De Jong’s appointment underscores the importance of the new emerging markets for Bosch’s further growth plans in the region as Southeast Asia is currently the fastest growing market for Bosch, the company said in a statement.
“I am positive about the outlook of the three new frontier markets, and I see promising growth in the automotive, construction, furniture, security, hydropower, oil and gas, and mining sectors,” said de Jong.
“Bosch is among the first movers into Myanmar, we have been in Cambodia since 2004, and we opened our representative office in Laos last year. We are therefore well-positioned to seize new opportunities and stay on the course for growth,” he added.
Bosch said Myanmar is a fast-growing and dynamic market with immense potential. Briefly after the market of Myanmar opened up, Bosch established a representative office in Yangon in April. Since then, Bosch’s line of power tools, industrial boilers, as well as its surveillance and security systems have been making progressive headway into the market, the company said. A month after the opening of its representative office, Bosch also set up its first Bosch Car Service workshop to serve Yangon’s booming automotive landscape.   
Born in the Netherlands, de Jong began his career with Bosch in 1997 as brand manager for the Bosch Power Tools Accessories division in Benelux. He played branding, marketing, international management and leadership roles across Switzerland, Hong Kong, Vietnam and Germany.  
The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. In fiscal 2012, about 306,000 associates of Bosch Group generated sales of €52.5 billion ($71.4 billion). Since the beginning of 2013, its operations have been divided into four business sectors: automotive technology, industrial technology, consumer goods, and energy and building technology.

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