Home MMBIZ News Coca-Cola to Host Party to Celebrate Culmination of the World Cup

Coca-Cola to Host Party to Celebrate Culmination of the World Cup

To add to the excitement around the final match of the world’s most popular football tournament, Coca-Cola Myanmar will host a party in Yangon on July 13 in front of Dagon Center II from 1pm to 5pm.

The party, which will be non-ticketed and open to everyone, is being held as part of Coca-Cola’s celebrations of the 2014 FIFA World Cup and a follow-up to the brand’s activities over the past month which have engaged thousands of people in Myanmar, the beverage maker said.

Revellers will get to enjoy an action-packed afternoon at the party. There will be music performances by Eaint Chit and Mi Sandy, football games and contests as well as opportunities for people to win exclusive Coca-Cola FIFA World Cup prizes after performing their best rendition of the Coca-Cola “Brrrr” as seen in the Coca-Cola “Brrrr” television commercial.

In addition to having the opportunity to sample free Coca-Cola, attendees will also be treated to a taste of Brazilian culture at the event, linking to Brazil’s hosting of the 2014 FIFA World Cup, with a dance performance by a Capoeira Dance Group and samba music played in between the various activities.

In addition, the Hyrax Dance Crew who featured in the music video of the Myanmar version of “The World is Ours”, the Coca-Cola song for the 2014 FIFA World Cup, will also perform. The song, which was released earlier this year, features vocals from global brand ambassador and international recording artist David Correy as well as Myanmar brand ambassadors Sai Sai Kham Leng and Bobby Soxer.

Coca-Cola will continue to engage people in Myanmar with afternoon visits to hundreds of teashops daily across Yangon and Mandalay till July 11 to create excitement among the people of Myanmar about the FIFA World Cup with games and exclusive prizes to be won, the company said.

Coca-Cola’s first nationwide instant-win Under The Cap promotion as part of its FIFA World Cup campaign in Myanmar will also go on until September 30.

The Coca-Cola Company has been an official sponsor of the FIFA World Cup since 1978, and is a long-time supporter of football at all levels.

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