Swiss market expansion services provider, DiethelmKellerSiberHegner (DKSH), said it has rolled out its global SAP IT platform in Myanmar becoming the first company in its sector in Myanmar to do so.
Following its group-wide deployment of SAP, an enterprise resource planning application software, in 2006, DKSH launched SAP in Cambodia in 2013.
The Myanmar launch follows the Asia-focused firm’s recent acquisition of Macau operations.
“The Myanmar SAP platform provides accurate outlet-level transactions on a monthly basis to our clients. Improved sales effectiveness and targeted marketing provides potential for competitive advantages in a frontier market like Myanmar,” said Preman, head of country management team, DKSH Myanmar.
“We continuously invest in our facilities and infrastructure in the region and in Myanmar. For example, our talented local staff was working with mobile technology since 2006 to drive in-store marketing and sales activities,” he said.
DKSH entered Myanmar in 1995 and currently employs more than 1,500 experts to support companies from the consumer goods, healthcare and performance materials industries.
With the head office in Yangon and branches in Mandalay, Myitkyina, Taungyi and Mawlamyaing, DKSH serves more than 28,300 customers in Myanmar.
Now DKSH connects about 7,500 SAP and Business Intelligence users within the firm, making it one of the largest SAP platforms in Asia, handling more than 1.1 million invoices per month.
Clients can also align and interface their information technology (IT) systems with the DKSH network to receive direct data for decision-making.
“The deployment of SAP enterprise resource planning (ERP) across the entire Asia operations helps DKSH to meet its clients’ ambitious growth needs. We remain dedicated to supporting DKSH and its clients and customers to run their business better and simpler as they continue to expand in the region,” said Francois Lancon, president and managing director, SAP Southeast Asia.
DKSH’s global IT platform is centrally managed from its Corporate Shared Services Center in Malaysia. Run by nearly 200 IT specialists, the platform forms the backbone for SAP and IT tools such as mobile customer relationship management, merchandising management, sales order management, logistics proof of delivery and inventory management.