Home MMBIZ News Epson Prepares to Ride Higher in Myanmar Printer Market

Epson Prepares to Ride Higher in Myanmar Printer Market

Japanese electronics firm Epson said it is now ready to expand its business further in Myanmar with planned launch of more products.

Epson, which claims to be the leader of Myanmar’s high-yield printer market, said the firm is “well prepared” to accommodate the fast-rising demand of its various customer groups in Myanmar where the company is seeing robust business growth.

Yunyong Muneemongkoltorn, general manager of Epson (Thailand) Co Ltd, said high-yield printer market has been expanding fast in Asia especially in Southeast Asian nations since consumers have embraced the cost effective technology.

He said since the introduction of the Epson L-series printers three years ago in Myanmar, the printers have been “phenomenally successful.”

“Their sales has risen significantly and gained over 50 percent of market share today.”

Last year, Epson sold more than 30,000 of L-Series printers. The L210 model, in particular, was popular among SMEs and SOHOs, the firm said.

Epson, which is led by the Japan-based Seiko Epson Corp, said it plans to boost its high-yield printer sales by more than 40 percent and expand customer base this year through its integrated marketing campaign.

There are now more than 14 models of the L-Series in the Myanmar market to address the needs of business segments. These include single-function and multifunction printers in both monochrome and color, models with connectivity to LAN and Wifi network, and to smart devices via Epson iPrint, photo printers, A3+ printing.

Epson said it will continue to launch more L-Series products into Myanmar to cater to the customers from SMEs (small and medium enterprises), SOHOs (small office/home office), educational institutes and large organisations.

The company is also trying to attract customers by offering both warranty and after-sale services. Buyers will get free repair services and parts replacement for one full year or for maximum page coverage, the firm said.

Epson said it will use branding strategy in positioning the L-Series as the most cost-effective printing solutions, as well as educating consumers that the L-Series products cost them only $0.0015 per A4 black-and-white page and $0.003 US dollar per A4 color page.

The latest models of L-Series have boasted greater efficiency in terms of printing speed and consecutive printing. Ink for the L-Series is produced by Epson and each ink bottle costs $6.3.

Yunyong said: “Myanmar is a fast-growing market. As SMEs, home offices, and large organisations have mushroomed across the country, demand for printers also grows. The L-Series has thus got very good prospect in Myanmar.

“We are confident that the L-Series … will receive even keener response from all types of customers.”

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