Ford Motor Company, together with its local partner Capital Automotive, has opened a new sales and service centre in Mandalay to serve the automaker’s growing number of customers in Myanmar’s second largest city.
The new 12,000 square foot facility includes a 12-vehicle showroom, offering a full line-up of Ford vehicles, from its Fiesta model to Ranger pickup. It also includes a four-vehicle service centre to meet aftersales needs.
“Over the past two years we’ve grown alongside Myanmar’s auto industry, and the opening of this Mandalay facility is the next step in expanding our presence to key locations across the country,” David Westerman, managing director, Asia Pacific Emerging Markets, Ford Motor Company, said.
“We were the first automaker to open a global standard facility with sales, servicing and spare parts under one roof in Yangon, and we are proud to be the first to extend this to our Mandalay customers.”
The Mandalay facility is equipped with diagnostic equipment and tools to provide “Ford Authorised Service”, the automaker said. The facility will also maintain a full supply of genuine Ford spare parts.
Ford said all sales and service staff in the new centre have received extensive, hands-on, skills training to ensure its sales and technical service standard. An experienced “Ford Master Technician” is also based in Mandalay to mentor local staff, it added.
“As Mandalay continues to develop, so do the needs and requirements of our Ford customers,” said U Khin Tun, managing director, Capital Automotive Limited.
“For private buyers, this showroom provides access to a full range of Ford passenger cars, trucks and SUVs. For our commercial customers – like those in the mining industry – time is money, and they’ve told us how important it is to have access to high quality, efficient servicing.”
