Ford Motor Co reported that its full-year retail sales in Myanmar in 2014 rose 223 percent from the previous year to 642 units, led by strong demand for the Ranger pickup.
“The popularity of the Ranger across all customers in the segment is really helping to drive its success in Myanmar,” said David Westerman, managing director, Asia Pacific Emerging Markets, Ford Motor Company.
Ford now offers a comprehensive range of vehicles in Myanmar, including the Fiesta, Focus and Taurus passenger cars, EcoSport, Edge and Explorer SUVs, and Ranger and F- Series pickup trucks.
To serve its growing customer base in Myanmar, Ford confirmed that a new sales and service centre is scheduled to open in Mandalay in the first quarter.
Ford said the new Mandalay facility, located on 78th Street, will offer Ford’s full lineup of vehicles in Myanmar, will be staffed with certified technicians and equipped with the most up-to-date diagnostic equipment and special service tools to provide Ford Authorised Service, and will maintain a full supply of genuine spare parts.
The automaker said its longer-term plan is to expand the facility to a global standard 10-vehicle,10-service bay showroom and service facility.
“Our new Mandalay sales and service centre will enable us to continue expanding toward a nationwide footprint for sales, service and parts, allowing us to serve even more Ford customers in this rapidly developing market,” said Westerman.
In 2014, Ford said it provided skilled labour training to employees, with three technicians becoming the first Ford Master Technicians in Myanmar – the company’s highest technician level achievable globally.