American car giant General Motors Co (GM) plans to expand its operation in Myanmar and boost vehicle exports to the Southeast Asian country, its top officials said.
The automaker also aims to add dealers and focus on short- and long-term customer service, with a goal of selling 57,000 units this year, Thai media reports.
“We need to grow and consolidate this year. We need to work more on the professionalisation of the dealers, so that they stay with use for long and be part of the Chevrolet experience,” Gustavo Colossi, vice president of sales, marketing and aftersales for General Motors Thailand, told the Nation.
The company aims to invest to improve the dealership network, provide a more complete corporate image for its dealerships and conduct training sessions.
GM has a powertrain plant in Thailand, the key production hub for the company’s Traiblazer and Colorado branded vehicles, which are shipped to over 70 countries including Australia, and African and ASEAN countries.
GM exports about 44,000 units per year including the Trailblazer and Colorado, with the latter comprising 80 percent of the volume.
The company expects its exports to increase as it brings its new brand Spin to the market.
GM’s Philippine sales have reached 500 units a month, making it one of the top 10 brands in the country. In Laos it has taken about 10 percent of the market after starting operations there last year.