Thai event organiser Index Creative Village (ICV) has formed a new subsidiary for exhibition and fair management in a bid to strengthen its foothold in neighbouring Myanmar.
The new unit, ICVeX, will work with other units of ICV to set up trade fairs and exhibitions in the Southeast Asian country, the firm said. ICV’s existing marketing arm in Myanmar offers event marketing and market research services.
Kreingkrai Kanjanapokin, founder and co-CEO of Index Creative Village Public Co Ltd, said the opening up Myanmar has resulted in a steady rise of foreign investment and that there is a need to hold trade fairs and exhibitions to provide more information to the businesses which are looking to enter the market.
“Myanmar is a country where there are plenty of business opportunities. Index plans to provide the chance for investors to know about the business situation in Myanmar by organising events,” Kreingkrai said.
“Index is not only going organise events for clients, but also will create a network of business partners, public and private investors, and agencies in both Thailand and Myanmar.” He said ICV previously had chances to work with both Thai and Myanmar governments including global brands such as Coca-Cola and Schneider.
Nucharin Paradeevisut, managing director of ICVeX Co Ltd, said with Myanmar’s economic expansion entrepreneurs, both large and small scale, are looking for marketing channels.
“However, they don’t know where to start in Myanmar market. Trade shows or fairs are regarded as a channel to reach target audiences, and help all industries grow.”
She said ICVeX is preparing to hold the Myanmar International Education Fair; Myanmar HoReCa (Hotel-Restaurant-Catering) and Myanmar International Food & Beverage fair in July; Myanmar MediHealth & Wellness in August; Myanmar Architect & Decor in September; and Myanmar Auto Plus, Automobile & Auto Salon in October, Nucharin said.
The company forecast to bag THB100 million ($3.12 million) this year – with its Thai operation contributing 80 percent and the rest coming from its overseas operations.