Home MMBIZ News India’s Intex Phones Enter Myanmar Market, to be Sold Exclusively Online

India’s Intex Phones Enter Myanmar Market, to be Sold Exclusively Online

Online retailer  shop.com.mm has announced the exclusive launch of two Intex smartphones, the first entry of the Indian brand into Myanmar.

Aqua Life-II will be available first for pre-orders while Aqua Y2 will be only available online.

Currently both the phones are up for pre-orders on the ecommerce website.

Mateo Albarracin, managing director of shop.com.mm, said, “With this unique selling approach we are quite optimistic to see a shift towards e-commerce in Myanmar. The phones have gained significant traction on social media forums through its unique initial campaign leading to the great response we have received. Along with Intex, we are delighted to begin this new chapter in online retail in Myanmar.”

Country Head of Intex, Harvendra Singh, said: “The quality and overall performance of these smartphones allows consumers to enjoy the best specs at affordable prices. Intex will continue to bring its global bestselling products in Myanmar. The phones comes with pre- installed support for Burmese Language and is designed keeping Myanmar people in mind.”

Shop.com.mm ran a special Marketing Campaign for the launch of these new phones in Myanmar in which the e-commerce website asked users to guess the prices and specifications of the phone on its Facebook page.

Intex is the third largest smartphone selling brand in India and is now planning to grow its presence in Myanmar market.

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