LG Electronics (LG) will begin standardising its proprietary UX features, first introduced in the new LG G3, across most of the company’s mid- to entry-level smartphones and tablets launched in the second half of this year, the South Korean electronics giant said.
From entry-level to premium, LG has been working on a uniform user experience (UX) across its entire mobile product lineup.
“With the basic principles of the G3’s UX features rooted in making complex technologies simple and convenient, our goal was to provide consumers with a user experience they genuinely need and want,” said Min Park, managing director of LG Electronics Myanmar.
“Standardising these features across our entry- and mid-tier mobile products is just a natural extension of our desire to make every LG device feel premium and unique.”
LG said since its worldwide unveiling in May, UX features have been positively received by both customers and industry experts.
A simplified camera displaying only the most frequently used menus is one of the UX features that will be standardised.
One of the key camera features is ‘Touch & Shoot’, which helps capture images quickly and intuitively by letting users tap anywhere on the display to focus and trigger the shutter in one single step, eliminating a two-step process.
Another UX feature to be standardised is Smart Keyboard, which reduces input error by up to 75 percent by tracking and analysing typing habits and intuitively “knowing” what words the user intended to type, according to LG.
The keyboard can be re-sized to better fit the user’s hands and thumbs. Suggested words, which appear above the keyboard, can be entered with an upward flick of the thumb. Individual keys can be customised with frequently used symbols for faster input. Long-pressing the space bar and sliding the thumb or finger left and right repositions the cursor for faster editing.