Home MMBIZ News LG Launches InnoFest 2014

LG Launches InnoFest 2014

LG Electronics (LG) kicked off its annual Innovation Festival (InnoFest) Roadshow, a showcase aimed at bringing LG’s consumer electronics and home appliance products to LG’s business partners, distributors and retailers in regions around the world.

The roadshow, which kicked off in the Middle East and Africa (MEA) in February, will travel to Europe in March and Asia in April, the South Korean electronics giant said.

“LG InnoFest is an opportunity for us to focus on the many relationships … around the world with the retailers and distributors,” said Kevin Cha, Regional Head of Middle East and Africa for LG Electronics.

“LG’s success was built on the company’s ability to deliver localised solutions to a diverse global audience and events such as InnoFest are critical to our success.”

LG InnoFest, an annual event now in its second year, was launched in Istanbul, Turkey this year, where the company showcased a lineup of TVs, refrigerators, washing machines, air conditioners and smartphones. Flagship products which took the spotlight at InnoFest were LG’s 77-inch Ultra HD Curved OLED TV, 105-inch Curved Ultra HD TV and G Flex curved smartphone.

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