Preparations are underway to showcase Myanmar’s rice, beans and pulses at the World Expo 2015 to be held in Milan from May 1 to October 31 to tap more market opportunities, according to Myanmar Rice Federation (MRF).
The exhibition team, led by the Ministry of Commerce, aims to present the quality of Myanmar’s agro products at the exposition themed “Feeding the Planet, Energy for Life,” which will focus on nutrition and food.
“Myanmar’s rice is exported to the Japanese and European markets, although only in a small quantity. But we will prove that our products meet the international standards with our new crop varieties,” said U Chit Khaing from MRF.
The exposure at the Milan trade fair could be instrumental for rice traders in penetrating promising markets in Europe and other parts of the world. The groups and companies slated to participate in the exhibition will be selected soon, the Ministry of Commerce said.
The world or universal expositions are held every five years.The last expo was held in Shanghai in 2010 and the event after Milan will be held in Dubai in 2020. This year’s event will display food-related products and solutions from around the world in nine “agro clusters”.
Myanmar will participate in the rice cluster where Cambodia, Laos, Bangladesh and Sierra Leone will also promote their crops.
A total of 145 countries and three international organisations, the United Nations, European Union and CERN, the European organisation for nuclear research, will be participating as official partners in the event which is expected to attract 29 million visitors.