Nepal-based Colors Mobile announced that the company is expecting to sell over 1 million handset in Myanmar by the end of this year.
Color Mobile introduced its 14 smart phone models recently at Sedona Hotel in Mandalay including four featurephones (bar model) and 10 smart phone models.
The price of the featurephones range from K14,000 to 30,000 ($14-30) and the smartphones are between K40,000 and K160,000 ($40-160).
“Now mobile phones are not just used for talking. It provides a whole range of connectivity and communications options,” Rohit Gupta, co-founder of Colors Mobile, said.
The mobile phone company said it has started distributing its mobile in Upper Myanmar late last month and will start distributing in lower Myanmar within three months.
The company already planned to open Colors Mobile service centres in the cities of Upper Myanmar and will also open showroom and service centre at Mingalar Mandalay Compound.
The firm said it will expand its Myanmar market presence by selling 35 or 40 types of smartphones and tablets in the future.
Colors Mobile has been able to garner huge popularity in Nepal and Sri Lanka, and now is pushing for growth in other Asian markets. For now, the firm will sell 14 types of phone through a joint venture with UMT Distribution.