Mazda Motor Corp has officially launched its showroom in Yangon to tap Myanmar’s booming automobile market, the Japanese automaker said.
“[The showroom] officially marks the return of Mazda to Myanmar. We have had over 60 years of heritage here …,” Hiroshi Inoue, executive officer in charge of new emerging markets operation of Mazda Motor Corp, said.
Hiroshi said expectations are high regarding Myanmar’s economic prospects and the growth of the automotive market. The Southeast Asian country has recently seen giant global auto players like General Motors, Ford, Mercedes-Benz, Nissan and Jaguar foray into the market to cash in on the economic opening.
“Mazda begins its business here with the aim of establishing a solid brand image,” Hiroshi said. “I would like to personally welcome all customers to the official showroom and experience the new models and our innovative technology called SkyActiv.”
Mazda said its new facility is “one of first facilities in the world” with new innovative design elements. The showroom will display up to 20 cars, and will have a staff base of 35.
The showroom on Kabar Aye Pagoda road in Yangon will also provide post-sales services, the carmaker said.
“Now Myanmar consumers will get the quality they deserve with automobiles directly from Mazda. While this was normal for other countries, Mazda has taken the lead to open one of the first few direct showrooms here,” U Aung Moe Kyaw, managing director of Automobile Alliance Co Ltd, said.
Mazda buyers in Myanmar will also get three years warranty and free servicing at the showroom, while the carmaker said it will provide genuine Mazda parts, and services from Japanese-trained technicians.
“Opening the showroom means that in addition to being able to buy directly from Mazda … consumers in Myanmar can receive the full warranty program as well as qualified service and genuine parts,” saud Thomas Lim, head of sales and marketing of Cycle & Carriage Automobile Myanmar Co Ltd, which is the exclusive distributor of Mazda automobiles in Myanmar.
With Myanmar, Mazda vehicles are now on sale in all ten member countries of the Association of Southeast Asian Nations (ASEAN).
The new dealership in Myanmar sells Mazda3 (Mazda Axela in Japan), Mazda CX-5, Mazda6 (Mazda Atenza), Mazda2 (Mazda Demio), Mazda CX-9 and BT-50 models of the carmaker.