HomeIT & TelecomOoredoo adopts new brand positioning

Ooredoo adopts new brand positioning

Recently, Ooredoo Myanmar changed their brand logo on Facebook baffling the users amid rumours that Ooredoo Group was planning to sell its Myanmar branch.

But it turned out that the new logo was Ooreddo’s new brand positioning with the new tagline UPGRADE YOUR WORLD.

“This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation programme to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to ultimately improving value for our shareholders,” Aziz Aluthman Fakhroo, MD and Group CEO, Ooredoo, said.

In recent years, Ooredoo launched a company-wide business transformation programme, investing heavily in network upgrades, products and people to deliver transformational digital experiences to customers wherever they want them online.

Ooredoo’s fresh new look is a natural progression of this business transformation journey, the company’s statement.

A communication campaign will be launched to accompany the new brand positioning and will be gradually rolled out across the markets.

Despite challenges in the telecom sector and internet shutdown in Myanmar, Ooredoo Myanmar in its financial report released in March 2022 reported that the revenue in 2021 grew by 8% compared to 2020.

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