Ooredoo Myanmar last week officially unveiled May May, a maternal health application developed jointly with local start-up Koe Koe Tech and PSI, a global health organisation.
The service will put maternal, child health and wellness information for women across Myanmar, and they will be able to receive regular health alerts and tips throughout the course of their pregnancy.
A referral mechanism will be developed that will enable women with serious medical condition to locate and access suitable medical care. The user friendly app is now available to Ooredoo customers via the Google Play store.
Initial development of the service was made possible via funding granted to Ooredoo from the GSMA mWomen programme.
The app is available free of charge to all Ooredoo customers. Ooredoo said the developers will implement a commercially sustainable model to ensure that the service continues to develop and will positively impact women’s health across Myanmar.
“We have so many exciting plans for further developing the app to provide even better healthcare for women across Myanmar,” Thiri Kyar Nyo, an Ooredoo spokeswoman, said.
“We’ve seen great interest in the app … Ultimately the app will reach a large number of a well-defined audience and offers opportunities to the medical and pharmaceutical sector, and beyond.”
May May is the latest innovation to be born out of Ooredoo Myanmar’s IdeaBox programme, which aims to cultivate local ICT sector that will see the development of a range of Myanmar language sites and applications.