Home MMBIZ News Orange becomes First Major Retailer to Offer Electronic Top Up Service

Orange becomes First Major Retailer to Offer Electronic Top Up Service

Local retail chain Orange Supermarket has unveiled the first mobile phone electronic top up service in Myanmar.

The system, powered by local IT firm Red Dot, a provider of electronic top up and payment solutions, represents the first step away from the old cumbersome scratch card top up process.

All branches of Orange Supermarket across Yangon will now offer electronic top up, allowing users of Ooredoo, Telenor, MPT and MEC to refill mobile phone credit using a pin number printed on a receipt at the store checkout.

Orange Supermarkets, established in 2004, now operate from eight locations throughout the greater Yangon area.

Firstly, customer has to select desired top up card from the electronic top up stand or point of sale display and bring the electronic top up card to the check out. The electronic top up card is then scanned and a receipt is printed containing top up instructions and a pin code. The customer then has to top up by following the instructions, and using the pin code printed on the receipt.

Additionally, MPT K1,000, K3,000, K10,000 and K20,000, Ooredoo K1,000 and K3,000 as well as Telenor K1,000 and K3,000 top up denominations will soon be available through the electronic top up system, Orange said.

“Not only does our adoption of electronic top up represent a huge leap forward in terms of a Myanmar retailer using technology to improve customer service, it also vastly improves the efficiency of our day to day store operations,” said Pyae Phyo Latt, merchandising director, Orange Supermarkets.

“We no longer have to juggle multiple denominations of top up cards, and best of all, our stock is now unlimited,” he added.

Red Dot Network, besides developing the technology powering electronic top up system, also oversaw store installations of the new service and provided full training to Orange staff.

“As  we  expand  our  operations,  we  aim  to  position  Red  Dot  as  the  foremost provider of electronic top up and payment solutions in the country,” said Andy Whelan, chief marketing officer, Red Dot Network.

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