Japanese electronics conglomerate Panasonic Corp said it will open two integrated Panasonic showrooms in Yangon and Mandalay by March 2015 as part of the company’s business strategy to increase customer touch points.
Both showrooms will incorporate a service centre, providing after-sales support services, and showcase Panasonic’s full B2C and B2B offerings, Panasonic said.
In addition, Panasonic will also improve customer touch points at various sales channels, such as hypermarkets and independent retail shops.
The firm announced the new move at the Panasonic Solutions Expo on 18-19 November, which showcased the company’s full suite of technology, business-to-consumer (B2C) products and business-to-business (B2B) solutions available in Myanmar.
Panasonic has also been involved in Myanmar’s electric power sector. Under Panasonic’s global 100 Thousand Solar Lantern Project, the company donated over 2,000 Solar Lanterns to eight non-governmental and humanitarian organisations in Myanmar to support their activities to address various social challenges. This is on top of the 5,000 sets donated in 2013.
“Compared to other Southeast Asian countries, electrification rate in Myanmar is relatively low at 49 percent. We received positive feedback from the recipient organisations on the utility of Solar Lanterns donated last year, such as how it has significantly helped improve working conditions in hospitals and schools,” said Rika Fukuda, general manager, CSR & Citizenship Group of Panasonic Corp.