Chicago-based Preferred Hotel Group has struck out into Myanmar in a tie-up with Keppel Land Hospitality Management which will see the company taking over upscale Sedona Hotels in Yangon and Mandalay.
The group also struck similar deals in Vietnam, Kunming and Bintan, bringing the group’s Asian portfolio to 108 properties.
Through the collaboration, Preferred Hotel Group will take over representation of Sedona Suites Ho Chi Minh City, Sedona Hotel Mandalay, Ria Bintan Golf Club, Sedona Hotel Yangon and Spring City Golf & Lake Resort Kunming. The first three will be members of Sterling Hotels, while the last two, members of Summit Hotels & Resorts.
Josephine Lim, regional director, Southeast Asia, Preferred Hotel Group, said: “This partnership with Keppel Land Hospitality Management is a pivotal turning point as we strive to achieve our goal of strategically expanding our brands in emerging markets across Asia Pacific.”
“There has been increasing demand among both leisure and business travellers for new options in these destinations, in particular Myanmar and Vietnam, and we look forward to a long and mutually beneficial partnership supporting the growth of both companies across Indochina.”
Preferred Hotel Group provides sales, marketing, and technology solutions to over 650 independent luxury hotels and resorts in the Americas, Europe, Africa, the Middle East, Asia, Australia, and New Zealand and Pacific. Its services include integrated marketing and communications, loyalty programs, trade shows and events, sales support, quality assurance and group purchasing.
