Local advertising firm SAIL Group of Companies announced that it has produced and aired Myanmar’s first telecom TV commercial (TVC).
This will kickstart a spending spree that will dominate the advertising industry in 2014, projected to be valued at $212.8 million, according to research firm MMRD.
The TVC for Myanmar Post and Telecommunications (MPT) featured a traditional theme for the company’s seasonal Thingyan 20 percent bonus promotion, and is also the company’s first time airing a TV commercial.
In October 2013, SAIL Group’s chairman John Handley created a separate company for TVC production, Big Mountain Productions (BMP), which has since produced commercials for Samsung, CB Bank and MPT.
With the introduction of a new broadcasting law, the use of local talent and a local director now will enable SAIL to get a discount while airing TVC’s in Myanmar, the company said.
John Handley, a US citizen who has been working in and out of Myanmar for 13 years, established BMP by importing foreign equipment and training an entirely Myanmar crew to operate them, SAIL said.
In February 2014, SAIL produced a TVC for Samsung’s Tab3 Lite, featuring Ei Chaw Po and Thanadar Bo. This TVC was then aired in Cambodia and Vietnam for Samsung, the first time a locally produced Myanmar commercial has been shown abroad.