Singapore-based conglomerate WPG Group has opened three fast food outlets in Yangon in a bid to tap the rising demand of fast foods from the recently-opened Southeast Asian country’s emerging middle class.
WPG Group, an investment company with its business interests ranging from property, hotels, travel to limousine services and wealth management, forayed into Myanmar with its three fast food brands – The Big Fryer, Food Talk and Noodle King.
All the three outlets are located in AKK Mall, Thingangyun township, in Yangon.
The company said it sees potential for huge expansion due the current reforms and continuous growth in Myanmar’s economy, and that it has “already invested heavily” into the F&B business in the country.
“The company aims to present fast and delicious food suitable for all ages in a comfortable and vibrant environment, at reasonable prices,” the company said in a statement.
As part of the F&B development, WPG said it will open its fourth outlet in People’s Park by April and its fifth by August in Ahlone township in Yangon.
Further in the pipeline, WPG is set to open three more outlets in Bago region with the development of its new retail mall there, it said.
By 2016, the company aims to expand its fast food business to 20 outlets across Myanmar, WPG said.
“By creating more jobs and businesses, WPG hopes to play a part in contributing to Myanmar’s economy and also its increasing middle class,” it said.