Telenor Programme to Encourage Local Entrepreneurs to Distribute their Products

Telenor Myanmar has launched a programme that they say will allow local businesses and entrepreneurs to become authorised distributors and franchisees of Telenor products and services when the Norwegian group launches its operations in the country.
According to a statement from the company, the partner programme will help local partners to take advantage of the advanced technology, international best practices and incentive programmes in order to develop their businesses.
The model has already proved successful across Asia, in countries such as India and Thailand,  Telenor said. It will also include training and development initiatives to help develop the businesses, Telenor added.
“Telenor’s extensive distribution network will be the backbone of our mass market, close-to-customer approach and will ensure that the full range of our products and services are accessible by everyone in Myanmar, no matter where they live,” said Sharad Mehrotra, chief marketing officer of Telenor Myanmar.
“Beyond bringing modern telecommunications services to all areas of Myanmar, Telenor will contribute to the local Myanmar economy by promoting a vibrant business environment that inspires industry and innovation and creates new opportunities for local businesses and entrepreneurs, at every intersection of our business – from deploying the network right down to customer service support,” he added.
Telenor Myanmar has also revealed that it will operate ‘Telenor Express’ retail stores where customers can walk in for immediate sales and service needs, and will also have a customer service call centre for product and service enquiries.
Telenor, who was one of the successful international tenders for a telecommunications license within Myanmar, alongside Qatar’s Ooredoo, has said that it will work with authorised distribution and retail partners across the country to establish a network of 100,000 retailers within five years.