Norway’s Telenor, one of the winners of Myanmar’s coveted telecommunications licences, has signed a deal will mobile device manufacturer Samsung to work together in the market of Myanmar.
Both companies will work together in the development of joint market offerings, affordable device bundles and promotional activities, Telenor said.
Petter Furberg, CEO of Telenor Myanmar, said the deal marks the beginning of more alliances and teaming opportunities in telecommunications between Telenor and Samsung.
Sharad Mehrotra, chief marketing officer of Telenor Myanmar, said, “Our interest is to have innovative value propositions for the mass market and we consider Samsung as a good partner to work with in achieving both companies’ strategic ambitions.”
Through this deal, the two parties agree to strengthen the cooperation framework in the Southeast Asian market.
Nam Sik Ahn, managing director of Samsung Myanmar, said, “We see Telenor and Samsung will complement each other in the market offerings and the partnership will strengthen footprint of both companies in Myanmar.”