Messaging and call services platform Viber said it has partnered with Talenthouse to launch ‘Sticky Fingers’, a worldwide talent search to find the “next great sticker artist.”
In the messaging world, a sticker is a detailed illustration of a character that represents an emotion or action that is a mix of cartoons and Japanese smiley-like “emojis” – giving people a lightweight means to communicate through kooky animations.
Viber and Talenthouse invited visual artists, illustrators and designers around the world to design a new ‘Sticky Fingers’ character and see their creation made into a Viber sticker.
Viber said the search for the ‘Sticky Fingers’ mascot is the first in a series of creative briefs inviting talented artists to see their designs come to life in collaboration with the ViberDesign Studio.
One selected artist, as judged by a Viber panel which includes ErezShocher, Viber’s Creative Director, and Mark Hardy, Viber’s Chief Marketing Officer, will work with and be mentored by Viber Design Studio to turn their ‘Sticky Fingers’ character into a fully developed commercial sticker pack.
These will be sold on Viber’s sticker market and the Selected Artist will receive a share of revenue every time their sticker pack is bought. Ten finalists will receive a financial grant to support their creative journeys.
Visual artists, illustrators and designers were invited to submit an original piece of work before April 15 at 6pm GMT at www.viber.com/StickyFingers/Info.
“TheViber community loves using stickers and we’re always looking for talented artists to collaborate with,” said Mark Hardy, Viber’s CMO. “The idea behind ‘Sticky Fingers’ is to surface and support the best new talent from across the world by offering them the chance to turn their amazing designs into a commercial production through Viber. Our partnership with Talenthouse will facilitate this by opening doors to the world’s creative communities.”
